Data processing in connection with online services
Our online services use various methods to obtain information about you, your surfing patterns and your device. To do this we access your web browser memory and store "identifiers" (such as cookies) there. This allows us, for a specific length of time, to recognise you and your device.
Data processing
In our online services we differentiate between the following three processing purposes, for which we use “identifiers” (such as cookies).
Providers and services we use
To carry out the data processing described we use various service providers. Here you can read short descriptions of these services and the respective processing purposes.
Adform (Personalized advertising and optimization)
Our website uses functions of the ad server "Adform" of Adform S/A (Denmark). Adform uses cookies to improve the advertising experience and efficiency. This allows us to show you targeted and tailored advertising and to measure and optimize the success of our marketing efforts.
Cookies expire after 30 days and do not personally identify you. When you visit certain pages of our website, we can anonymously identify which advertisements you have seen and what you clicked on before being directed to that page. In addition, the conversion cookie allows us to recognize when certain actions are taken on our website, such as submitting a contact form or completing a product transaction.
Cookies
Adobe Launch Tag Manager (essential)
We use the “Adobe Launch Tag Manager” from Adobe Inc. from the USA. The Tag Manager implements the scripts of the services we use. It only uses those scripts to collect data for which you have given your consent.
Adobe Analytics (statistics)
We use Adobe Analytics of the provider Adobe Inc. (Ireland, USA).
You can object to the collection and storage of data by Adobe Analytics by deactivating the "Statistics" category in your privacy settings.
If you agree to the category "Personalized advertising and optimization", Adobe Analytics will store pseudonymized data, such as your customer number, if you are authenticated on the website. This data is transmitted to Adobe pseudonymized therefore Adobe cannot establish a personal reference. However, Erste Bank and Sparkassen can reassign the pseudonymized data to a person.
Adobe Target (personalized advertising and optimization)
"Adobe Target" is a service of Adobe Inc. (USA). Adobe Target" allows us to display personalized offers on sparkasse.at, as well as to conduct A/B tests of the content. This also involves the use of cookies, web beacons and related technologies to learn how users react to personalized content and A/B tests on our website.
Data is collected via a cookie ID that is stored pseudonymously.
Adobe Audience Manager (personalized advertising and optimization)
The "Adobe Audience Manager" is a service of Adobe Inc. (USA).
Here we use cookies, web beacons, and related technologies to learn how users use our websites. This allows us to see which parts of our website are particularly popular. We then use targeted advertising (marketing) to optimize our offering.
Data is collected via a cookie ID, which is stored pseudonymously. This pseudonym is assigned information about user activities on our websites, services and applications.
Cookies
ContentSquare Analytics (personalized advertising and optimization)
We use ContentSquare Analytics from the provider Contentsquare SAS (Paris, France). ContentSquare is a content analysis tool that gives us better insights into the use of our website.
You can object to data collection and storage by ContentSquare Analytics by deactivating the “Statistics” category in your privacy settings.
Cookies
Facebook Custom Audiences (Personalized Advertising and Optimization)
We use the "Facebook Custom Audience Pixel" to optimize our advertising on Facebook. The provider is Meta (USA). This service allows us to show personalized advertising to people who visit our website while they are logged into Facebook.
About the collection, processing and use of personal data by Meta informs you their privacy policy: www.facebook.com/about/privacy. There you can also read what settings Facebook offers to protect the privacy of users. Certain settings can be used to prevent data transmission to Facebook.
The Facebook pixel is only set after your consent. You can find more info and the privacy policy at www.facebook.com/about/privacy.
Cookies
Google AdWords (personalized advertising and optimization)
To optimize our AdWords campaigns, we use the "Google AdWords Conversion Tracking" of Alphabet Inc. (USA).
This service stores data on your device and allows us to evaluate the use of our website anonymously statistically. As soon as you click on a Google AdWord, Google stores a "conversion cookie" on your computer, which expires after 30 days.
When you visit certain pages of our website, we recognize which keywords you used in the Google search, that you clicked on a certain Google AdWord and were redirected to this page. In addition, we see when you perform certain conversion actions on our website, such as sending a contact form or completing a product transaction.
Via Google AdWords, data is transmitted to Alphabet Inc. in the USA. This is necessary for the collection and billing of the displayed advertising. This personal data is stored and processed in the USA.
Google AdWords tags are only set after your consent. You can find out more about Google AdWords conversion and Google's privacy policy here. More info and the privacy policy of Google AdWords can be found here. More information about Google's privacy policy and terms of use can be found here.
Google Remarketing (personalized advertising and optimization)
We use Google Remarketing, an advertising service provided by Google. The operator of the Google Remarketing component is Alphabet Inc. (USA).
Google Remarketing allows us to use your website visits and interactions with our advertising on other websites in the Google network, for example, to target ads that match your interests.
Google Remarketing stores a cookie on your device as soon as you access our website. This cookie enables us to statistically evaluate your website usage. The information obtained and your IP address are transmitted to Google in the USA and stored there. Google uses this information to recognize you on other websites of the Google advertising network and show you ads from us. Google also transfers this information to third parties if this is required by law or if third parties process this data on behalf of Google.
Through Google Remarketing, data is transmitted to Alphabet Inc. in the USA, which is necessary for the collection and billing of the displayed advertising. This personal data is stored and processed in the USA.
You can prevent or control the storage of Google Remarketing cookies by setting your browser accordingly. You can also delete already stored cookies from your computer. And you can prevent the remarketing function from running on your computer by making the appropriate settings at https://adssettings.google.com/authenticated.
You can see more info about Google Remarketing at https://support.google.com/google-ads/answer and www.google.com/intl/de/policies/privacy.
The Google Remarketing tags are only set after your consent. More info about Google Remarketing can be found at https://support.google.com/google-ads/answer. For more info and the privacy policy of Google Remarketing, please visit www.google.com/intl/de/policies/privacy.
YouTube (personalized advertising and optimization)
We sometimes use YouTube to embed videos into the website. The videos are loaded from YouTube.
Google Maps (personalized advertising and optimization)
Wir verwenden das Service von Google Maps für unsere Filial- und Adressensuche.
Cookies
LinkedIn Advertising (personalized advertising and optimization)
We use "LinkedIn Advertising" from LinkedIn Ireland Unlimited Company (Ireland). This allows us to show personalized ads to people who visit our website while they are logged into LinkedIn.
LinkedIn's privacy policy can be found at www.linkedin.com/legal/privacy-policy and www.linkedin.com/legal/cookie-policy.
Cookies
TrustCommander Consent Management Platform (essential)
We use "Commanders Act Consent Management Platform" to obtain, manage and document cookie consent. The operator of this platform is "Fjord Technologies" in France.
https://www.commandersact.com/de/loesungen/customer-data-platform/
Cookies
Netzeffekt (personalized advertising and optimization)
We use “conversion tracking” to measure the success and billing of advertising campaigns. The operating company is Netzeffekt in Germany.
We use the services of affiliate partners and networks. These are external advertising providers who display our advertising on a commission basis.
If you reach our website via an affiliate's advertising banner, we will be informed that a user has reached our offer. This information consists of the affiliate's identification number, which is assigned to the advertised offer (affiliate ID) and a user ID, which consists of any number sequence. We store this information on your device.
The affiliate can only recognize that a user has reached our website from their advertisement and ordered the advertised product there. However, the affiliate does not know who you are. We need the information so that we can compensate the affiliate for their services.
Further information on the processing of personal data by the affiliates can be found in the data protection information on their websites:
Cookies
FinanceAds (personalized advertising and optimization)
We use “conversion tracking” to measure the success and billing of advertising campaigns. The operating company is FinanceAds in Germany.
We use the services of affiliate partners and networks. These are external advertising providers who display our advertising on a commission basis.
If you reach our website via an affiliate's advertising banner, we will be informed that a user has reached our offer. This information consists of the affiliate's identification number, which is assigned to the advertised offer (affiliate ID) and a user ID, which consists of any number sequence. We store this information on your device.
The affiliate can only recognize that a user has reached our website from their advertisement and ordered the advertised product there. However, the affiliate does not know who you are. We need the information so that we can compensate the affiliate for their services.
Further information on the processing of personal data by the affiliates can be found in the data protection information on their websites:
Cookies
Chatbot Service (Essential)
We use a self-developed chatbot framework to be able to offer chatbots on the website. The necessary chat window on sparkasse.at requires cookies to maintain the chat session.
Cookies
True Wealth (Essential)
We use the True Wealth service to offer the “Invest Manager” function. The True Wealth application is integrated into our website using an iFrame.
Cookies
Fusedeck (Personalized advertising and optimization)
We use "Fusedeck" to measure and calculate the success of our advertising campaigns. The operating company is the Swiss company Capture Media AG. Tracking is based on the IP address.
George uses session cookies which transmit information to the server that enables unique authentication. The data is transmitted using secure 128-bit encryption and is therefore not visible to other people. Another security feature is that (non-security-related) session cookies are deleted from your computer's memory at the end of the "George" session.
Cookies
Essential or necessary cookies
The operation and provision of the website also requires several “technically necessary” or “essential” cookies, which are listed here.
Cookies
Joint controllership (information according to Article 26 GDPR)
If we access your web browser's memory and store "identifiers" there (such as cookies), this applies to all pages in the domain "sparkasse.at". There is a so-called “joint controllership” between the institutions of the savings bank group (Article 26 of the General Data Protection Regulation).
This means that we carry out the following activities for all savings bank institutions:
- Technically and legally necessary processing for the operation of the website
- if you have given your consent
- Statistics (user behavior on the websites);
- Personalized advertising including statistics (improving the user experience, running campaigns across providers,
- Online sales of services and products (digital sales).
Good to know: Joint controllership only applies to online identifiers (such as cookie IDs). Your real identity will not be disclosed between the Sparkasse Group institutions. Banking secrecy is of course maintained.
Do you have any questions about this? All website users can contact Erste Group Bank AG as a common contact point:
Erste Group Bank AG
0196 1905/AT Data Privacy Security Management
Am Belvedere 1
1100 Vienna
Email: GDPR-Support@erstegroup.com
The fastest way is to send a contact message in George: If you can choose between topics, click on “General Data Protection Regulation / GDPR”. Otherwise, simply write “Data protection” in the subject of your message.
For further information on data protection, please refer to data protection information of your institution or the respective savings bank whose website you are on.